SUSTAINABILITY • 2025 REPORT PUBLISHED 02 APR 2026

We farm for the soil first.

Every kilo of food we sell must leave the land it came from better than we found it. This is not a campaign; it is how we pay the rent on being in the food business. Here is the maths.

1,820

Acres under regenerative practice, up 38% YoY

142

Partner farmers on 5-year pre-paid contracts

2.3×

Average premium paid over mandi rate

0

Synthetic inputs on partner farms, verified

— OUR APPROACH

Soil is the product. Everything else is packaging.

A bottle of mustard oil looks simple. But look closer and you see a watershed, a family, a herd of cattle, a tree-line, and a soil that is either gaining or losing carbon every season. When we price an OOWN bottle, we are trying to pay for all of it.

We measure ourselves on four things: the health of the soil, the water we use, the livelihoods our

work creates, and the waste we put back into the world. We report these numbers every quarter — even when they embarrass us.

This is not greenwashing. It is a public commitment to a slower, smaller, stranger way of making food — one that will never be the cheapest, and will always try to be the most honest.

We feed the *soil*, not the plant.
PILLAR 01
We harvest *water*, not just crops.
PILLAR 02
We grow *diversity*, not monocultures.
PILLAR 03
We value *people*, not just produce.
PILLAR 04
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We feed the soil , not the plant.

Our farmers rotate six-crop sequences, plant legumes between cereal seasons, and never leave a field bare.

No synthetic fertiliserCover croppingCow-dung compostMulching

We harvest water , not just crops.

Our farmers rotate six-crop sequences, plant legumes between cereal seasons, and never leave a field bare.

Drip irrigationRainwater harvestingZero runoffContour bunding

We grow diversity , not monocultures.

Our farmers rotate six-crop sequences, plant legumes between cereal seasons, and never leave a field bare.

Mixed croppingNative seed banksInsect corridorsAgroforestry

We value people , not just produce.

Our farmers rotate six-crop sequences, plant legumes between cereal seasons, and never leave a field bare.

Fair wagesWomen-led farmsDirect tradeLiving income

A whole-system view of a bottle.

One bottle of OOWN mustard oil touches at least six people and six places before it reaches your kitchen. We draw it out because we want you to be able to trace every one of them.

One honest bottle
The seed
Desi mustard, open-pollinated, saved year to year.
The farmer
Partner household, named on every label.
The soil
Cow-led compost, cover cropped, lab-tested twice a year.
The mill
Wood cold-press at <40°C, batch-traceable to the hour.
The bottle
Amber glass, returnable for ₹40 credit, reused 7+ times.
Your kitchen
A dish that tastes of a real place, cooked on a real flame.
— Verified by

We prefer to be checked.

Certifications are not our story — they are receipts. We publish every audit report, passed or failed, on the page of the product it belongs to.

India Organic
NPOP · since 2022
USDA NOP
For exports · 2024
Regen Org. Verified
ROC pilot · 2025
FSSAI Batch-lot
Every press · ongoing
Fair-For-Life
Farmer premium audit
312-residue panel
Eurofins · every batch